easy seo study

Some thought

Stage 3:Expand keyword cluster

In Stage 2, you have got a list of clusters. Now it’s time to set some priorities. Those keywords or phrases that have the greatest number of searches in the keyword database should be your top priority.

Before you instantly jump on the most popular search terms, you should stop to consider how closed each will target your desired audience. I think the number of top priority core terms you decide on is 10-15 at most.

Now you have got a list of the most important clusters, and it’s time to expand them.

For each of your clusters, you may want to come up with a list of modifiers, such as “free”. You can use the keyword databases to help you find these extra words, for example, you can use the paid version of either database, or the Wordtracker free tool to examine the top 100 variatios for each search term in your cluster. Pick out all of the extra words that appear in the list which aren’t part of one of your top 10 variations. These are the modifiers for that cluster.

Besides, you can also use other types of modifier, such as localizing words, Brand & Product Names.

seo company, seo tools, 2010 shanghai world expo

Meta Description and Keyword Tags

Meta Description Tag

Some people think that SEO is just to increast search engine rankings. Actually it’s not true, and there is no simpler example of that than the Meta Description tag.

Though some main search engines announce that they will not put the Meta Description tag into the search engine algorithms, the Meta Description tag is still a very powerful part of an effecitive optimization campaign.

This is because the Meta Description tag will often show up in the search results. Generally we can see them under the clickable title link in the SERPs. If the description is put into the SERPs, it certainly becomes a very important part of helping entice visitors to click on the link into your site.

If your description tag fails to properly or adequately tell your visitors whats on the page then it’s likely they’ll click on another result.

 more people click on sites that rank higher, but only if those sites also have compelling titles and descriptions, which is often not the case. Few people blindly click links without first vetting them, and those that do often find themselves disappointed if they do.

Those who take the time to look through the search results, reading titles and descriptions to find the site that is most likely to give them what they are looking for, are more likely to be a targeted visitor one they land on your site.

The general rule is that you want each of your description tags to be unique. The description should b e a 20-40 word summary of what the visitor will expect to find on that page, and that page only. Descriptions for each page should be unique from the next. Make sure you summarize the page in a unique way, using primary and secondary keywords while making it compelling to searchers.

You don’t always want or need a description tag on every page. There are some instances when you would be better served not having a description at all.

The reasoning here is that if you’re going after long-tail phrases on an article page or blog post, then there are simply too many variations to attempt to work them into a 40-word description. On the other hand, if those long-tail words are in the content, without the description tag, the search engine will import snippets from the page based on the search. This increases your likelihood of getting actual keywords into the description content below the clickable link in the search results.

Meta Keywords Tag

The only thing there is to say about the Meta Keyword tag is that there isn’t much to say about it. The search engines don’t put much, if any, stock in it and your visitors don’t see it. By all measures its invisible.

But that doesn’t keep people from asking, Do I use commas or spaces? Do I use phrases or words? How long should the keyword tag be?

The answer is: It doesn’t matter. If you are going to take the time to add the meta keywords tag to your pages then I suggest this: don’t waste your valuable time worrying about the “right” way to write it. Throw a few keywords in there and walk away. Don’t worry about formatting, spacing, commas, length or anything like that. Keep is short, sweet and move on.

seo company. seo services, 2010 shanghai world expo

Google operations in China return to normal

After a week since Google announced that it would shut down the operation in China,  today the U.S. Internet giant Google said that its operations in China return to normal.

Google Says It’s Business as Usual in China
Updated: Monday, 18 Jan 2010, 6:51 AM CST
Published : Monday, 18 Jan 2010, 6:50 AM CST

(NewsCore) – Google said Monday it was business as usual in China, after reports that the U.S. internet giant was stopping some local staff from working following its threat to pull out of the Asian country.

The statement came nearly a week after Google’s shock announcement it was considering abandoning its Chinese search engine, and could shut its China offices, over theft of its intellectual property by hackers.

“We gave our employees a holiday the day of the announcement so that we could run tests and scans internally to ensure that the network is safe and secure,” Google said in an emailed reply to media inquiries.

“Google China employees are now back at work and it’s business as usual.”

Last week, the Beijing News reported that Google China engineers no longer had access to the company’s global database and could no longer work, citing unnamed sources within the company.

The National Business Daily, also quoting unnamed company sources, said some employees were transferred to the Hong Kong office, while others remained in Beijing, but “basically have nothing to do.”

Google said it is no longer willing to bow to the communist country’s internet censors by filtering search results available on google.cn, but is still seeking talks with the Chinese government on a solution.

The U.S. has asked for an explanation from Beijing, and the State Department said Friday a formal request would be made “in the coming days.”

“It will express our concern for this incident and request information from China as to an explanation of how it happened and what they plan to do about it,” State Department spokesman P.J. Crowley told reporters.

China sought to tamp down the controversy, saying the row will not affect Sino-U.S. ties already frayed over a number of issues, from climate change to the value of the Chinese yuan and several trade disputes.

Beijing also insisted Google must obey its laws.

A commerce ministry spokesman said Friday foreign firms should “respect the laws, public interest, culture and traditions in host countries, and take on social responsibilities accordingly.”

seo company, seo services, 2010 shanghai world expo

How to Create Social Media Friendly Websites

Social Media Web Site

Social Media has become an important element of business’s online promotional activities. Social Networking , Blogging and Micro-blogging need to be supported by your web site to enable consumers to continue the conversation with your company, and to ensure your company is able to achieves online business objectives.

To ensure your web site meets the Social Media requirements of both your business and consumers, attention to several issues must be considered.

Understand The Target Audience

A thorough understanding of your customers should already be known by your company. This information and knowledge must be transferred and expanded upon for use in the development of your business’s web site.

You must understand what is important to your customers and what they hope to achieve by visiting your web site, only then can you determine the processes, elements and content which you must include in the design of your web site.

Understand Sales Decision Phases

Social Media enables your business to build relationships and initiate the sales funnel using various Social Media tools such as Networking web sites, Micro-Blogging and Video to name a few. Once this initial contact has begun often the sales process continues on the company’s web site.

Understanding the different phases of the sales funnel will enable you to develop the web pages which provide potential customers with information and processes that meet their requirements during the various phases of the sales process. These web pages may include information for research purposes to gain a better understanding of products, or processes to enable communication for clarification of any issues a potential customer may have.

Understanding the sales funnel processes will enable you to improve your overall web site conversion rates because you are giving the web site visitor what they need when they need it, to complete the business goals of both your customers and your business.

Define your Conversion Goals

Every web page should have a well defined purpose and conversion goal identified. I favor the adage “One Page One Topic”.

Think about the web pages on your current or proposed web site as individual entities. If you cannot define the one single purpose for that web page existing, it is time to consider if it needs to be there at all or what revisions are necessary.

When you have determined the purpose of the web page you will have gained a clearer understanding of what you hope to achieve, or in other words you have clearly defined the web page’s conversion goal.

Define Achievable, Measurable Web Site Goals

Well defined. achievable and measurable goals for your web site will enable you to define the web site’s conversion success. Once objectives are clearly stated, monitoring the performance of online activity will provide in-depth information on web site visitors behavior.

Analytic software such as Google Analytic and simple conversion tracking, such as sales and email registrations provide a clear indication of your web site’s performance.

Understand Content is King

Regardless of the purpose of the page, information, conversion or interaction, the content of the web page will determine the web page’s effectiveness. The content and the web page processes must meet the visitors expectations to ensure you engage web site visitors which is a key factor in the improvement of web site conversion rates.

Be Accessible

Online accessibility means many things from a clear concise navigation system to ensuring there are not barriers which cause web site visitors not to complete their tasks and objectives.

However, Social Media adds a different dimension to online accessibility. You and your business are no longer available in one single location Your Web Site. Twitter, Facebook, Linkedin and endless additional online venues are available to the business’s of today.

Make it easy for customers to find you online as many are sure to be interested in commutation with your company in a less formal Social format. Include links to Social Network profiles and to blogging and micro-blogging web sites where you are an active participant.

The Last Word

Many of the above design considerations are not new to Social Media and have been the foundation of web design for quite some time. However, with Social Media Marketing becoming increasingly ensuring your web site meets the information and processing requirements and visitor expectations is critical to the success of your business’s online activities.

Google personalized results feature

Yesterday I refered that there were two different results when I typed the same query in Google search box. After that, I searched to find out why this phenomon appeared. Now I have got some clues.

Google released a new feature on December 4,2009, that is, Google personized the search results for visitors who use its search engine, regardless of whether they’ve opted-in to a previously existing personalization feature.

What are Google personalized results feature?  Basically, if you’re logged into your Google account and have the personalized results feature turned on, when performing a search on Google, the results will be “personalized” based on your previous searching behavior.

The personalized results feature brings some problems you should take note of:

• It influences your perception of search engine rankings. When this feature is on, actual search engine rankings become distorted due to your search history and previous search behavior.
• This being “opt-out” means, more than likely, more individuals will be using this feature (whether knowing about it or not). With Google serving personalized results, it’ll be even more important for your website to show up from the onset so that a user’s personalized results doesn’t shut your website out of their results just because they’ve clicked on your competitor’s websites.

So, if you want to find the real ranking of your sites, you should sign out your Google account. However, if you just want to search something, it’s unnecessary to log out.

related post:   two different results at the same time

seo company, seo services, 2010 shanghai world expo

Two different results at the same time

related post: Google personalized results feature 

seo company, seo services, 2010 shanghai world expo

Stage 2: Map out the core terms

In order to narrow down your list of candidates, you can use some keyword tools to help you identify lower-volume search terms which are not covered by Google. In addition to the Google “Adwords Keyword Tool” mentioned above, there are two other noteworthy databases. One is Trellian’s Keyword Discovery (www.keyworddiscovery.com) which includes a free trial version and a paid service. Another is the Wordtracker database (http://www.wordtracker.com). In this stage, you have to use the paid version, because it offers more data than the free version and in the next stage you can use the free tool.

How to discover the core terms?

l  Type the candidate term into the keyword database’s search tool.

l  Examine the top 10 variations of the candidate search terms in your list.

l  Assess the relevance of these variations.

l  Make a list of core terms and their variations, along with the search count.

These core terms and their variations are called “clusters”. You should have at least 10-15 clusters.

seo company, seo services, 2010 shanghai world expo

Some tips for website traffic and ranking

• Video Promotions :

Video promotion lets you easily broadcast news or information related to your business to online world. Online video or internet video promotion is a great way to visually showcase your products and services in an effective and interactive manner. video promotion has become a very powerfull marketting strategy. More and more companies, agencies or people are using video promotion as a tool to get popularize, attract viewers and customers. There are lots of video sharing sites that allow you to upload your video content for free. Few of them are google video, yahoo video, msn video, aol video, blip.tv, youtube.com, dailymotion.com and many more. You just need to create an account on these sites that is also free.

• Blogging

“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.

Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts.

• Forum Postings

There are dozens of reasons why you should look up the forums that are related to your market and post to them often.Get to Know Your Market as both an Associate and An Expert. Increase Your Site’s Visibility With More Targeted Links Back to Your Site. Lurk, Listen and Learn. If you follow these steps correctly, you’ll soon have the traffic to foster more community relations at your own site as well.

• Search Engine Submission

How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject. “Search engine submission” refers to the act of getting your web site listed with search engines. Another term for this is search engine registration. Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist. Think of it as a lottery. Search engine submission is akin to your purchasing a lottery ticket. Having a ticket doesn’t mean that you will win, but you must have a ticket to have any chance at all.

• Social Bookmarking

What are social bookmarking sites? Basically, these are sites that allow users to post their favorite sites, using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. Here are my picks for the top ten social bookkmarking sites on the Web – the sites that consistently deliver some of the best content you’ll want to share, discover, and store. Top ten Social Bookmarking Sites on the Web: 1. del.icio.us  2. Digg.com  3. Reddit  4. Furl  5. Clipmarks  6. StumbleUpon  7. Newsvine  8. Mixx  9. Diigo  10. Propeller

• Directory Submission

http://www.dmoz.org/ (base page PR9)
http://dir.yahoo.com/ (base page PR9)

seo company, seo services, 2010 shanghai world expo

Rare New Year’s Eve ‘blue moon’ to ring in 2010

 Once in a blue moon there is one on New Year’s Eve. Revelers ringing in 2010 will be treated to a so-called blue moon. According to popular definition, a blue moon is the second full moon in a month. But don’t expect it to be blue — the name has nothing to do with the color of our closest celestial neighbor.

A full moon occurred on Dec. 2. It will appear again on Thursday in time for the New Year’s countdown.

“If you’re in Times Square, you’ll see the full moon right above you. It’s going to be that brilliant,” said Jack Horkheimer, director emeritus of the Miami Space Transit Planetarium and host of a weekly astronomy TV show.

The New Year’s Eve blue moon will be visible in the United States, Canada, Europe, South America and Africa. For partygoers in Australia and Asia, the full moon does not show up until New Year’s Day, making January a blue moon month for them.

However, the Eastern Hemisphere can celebrate with a partial lunar eclipse on New Year’s Eve when part of the moon enters the Earth’s shadow. The eclipse will not be visible in the Americas.

A full moon occurs every 29.5 days, and most years have 12. On average, an extra full moon in a month — a blue moon — occurs every 2.5 years. The last time there was a lunar double take was in May 2007. New Year’s Eve blue moons are rarer, occurring every 19 years. The last time was in 1990; the next one won’t come again until 2028.

Blue moons have no astronomical significance, said Greg Laughlin, an astronomer at the University of California, Santa Cruz.

“`Blue moon’ is just a name in the same sense as a `hunter’s moon‘ or a `harvest moon,’” Laughlin said in an e-mail.

The popular definition of blue moon came about after a writer for Sky & Telescope magazine in 1946 misinterpreted the Maine Farmer’s Almanac and labeled a blue moon as the second full moon in a month. In fact, the almanac defined a blue moon as the third full moon in a season with four full moons, not the usual three.

Though Sky & Telescope corrected the error decades later, the definition caught on. For purists, however, this New Year’s Eve full moon doesn’t even qualify as a blue moon. It’s just the first full moon of the winter season.

In a tongue-in-cheek essay posted on the magazine’s Web site this week, senior contributing editor Kelly Beatty wrote: “If skies are clear when I’m out celebrating, I’ll take a peek at that brilliant orb as it rises over the Boston skyline to see if it’s an icy shade of blue. Or maybe I’ll just howl.”

___

On the Net:

http://www.miamisci.org/www/eventsplan.html

seo company, seo services, 2010 shanghai world expo